The Role of Mass Communication in #GE14

To anyone who thinks Mass Communication isn’t important, or is easy: you’re wrong.

Let’s analyze the media’s role in #GE14.

[Artwork by Nixon Siow]

Colourful billboards/websites/flyers for various parties and PSAs encouraging people to vote? Advertising.

Conducting press conferences and preparing media kits while maintaining a politician’s public image in spite of crises and rumours? Public Relations.

That historical angkat sumpah moment at Istana Negara you watched live? If it wasn’t for Broadcasting, you wouldn’t have been able to witness it.

Latest verified articles and updates on #GE14 brought to you every minute? Journalism.

The copy editing, layout design, and printing of 10th May’s newspapers you want to frame and show your grandkids? Publishing.

People weaving strong points together to convince their friends and family to vote for a certain party? Interpersonal communication.

Clear instructions on how to register as a voter / the voting process on polling day? Instructional communication.

All the official procedures / strategic planning such as writing memos, managing stakeholders and announcing manifestos? Communication management.

New media, particularly social media played a GIGANTIC role in the 2018 elections, from strangers helping each other for #PulangMengundi, to the Facebook live streaming of Tun Dr. Mahathir’s speech on 8th May.

There’s actually so much more. But I’ll stop here.

Astro Awani menggoncang negara when they openly criticized the SPR on national TV. Personally, I felt like I was watching a more free media outlet such as Bloomberg or CNN News. This could be the start of a better, cleaner, and more objective media in Malaysia, uninfluenced by the chains and shackles of higher authorities. Moga-moga!

Thank you to all media practitioners who worked endlessly and sacrificed their effort, time, and money for #GE14!

#HidupMassComm

 

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arifahbadli

Creating contentment.

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